The sudden loss of a loved one. A wake-up call. The need to pause. A moment of reflection. A time for others, a time for myself, and a time to reconnect with what I truly want.

After many years in a large corporation, I decided to reclaim my freedom. I gave in to my natural curiosity, to learn again, to bring meaning back into my daily life, to stay true to my values. I read, watch, listen, and reconnect with culture. I investigate, I doubt, I get lost. And then one day, I stop on an idea.

I live in an apartment, where space is limited. I unload laundry with both arms full. Clothes fall to the floor, and I look for somewhere to place the wet laundry. The need becomes clear and the idea takes shape. I need a foldable basket that stores neatly at the bottom of my washing machine. A basket that doesn’t take up precious storage space and is right there when you need it.

I go on all the well-known e-commerce sites, at this point, I'm convinced the product must already exist. I search thoroughly but find nothing like what I had imagined. I could have moved on, but instead, I got curious, dug deeper, reached out to people. I set up the company and finally embarked on the adventure of creating a product.

After more than a year of work, the basket is finally ready. Imagined, designed, developed, tested, improved — it's finally coming to life. 2025 is the year it leaves the idea stage and enters your home. The year I make it available to you — you who, maybe without even knowing it, needed it just as much as I did. 🤗